If your dental practice has a website (and we really hope it does), then you need to make sure it complies with the GDC’s Guidance on advertising. The guidance explains what you should and shouldn’t include in advertising and promotional material with specific recommendations for your website.
We’ve been through the GDC guidance with a fine-tooth comb and created a simple checklist to help you ensure your practice website is compliant.
Of course, it goes without saying that any information on your website should be accurate, current, and not misleading. Information you provide about dental treatments is used by patients of all ages and abilities to make informed decisions, so make sure it’s balanced and factual.
Here are the practical things you should do to make sure your practice website adheres to the guidance:
- For any dental professional providing dental care, you must display their professional qualification, which country they received their qualification from, and their GDC registration number. You would typically add this information to your “team” page below a picture of the dental professional in question.
- You must clearly state the name of your dental practice and its geographical location. It makes sense to do this at the very top of your website.
- You must provide contact details for your dental practice including a telephone number and email address. Again, it makes sense for this information to be displayed at the beginning of your website, as well as your contact page.
- You must display the GDC’s address and contact details, or a link to the GDC website. In our experience, it’s sensible to do both.
- You must provide patients with information about your complaints procedure and information about who they can contact if they aren’t happy with how you handled their complaint.
- You must always display the date your website was last updated. You can do this by adding the date your website was last updated at the bottom of your website. You will either have to change this date manually every time you update your website or get your web designer to program the date to update automatically whenever you make changes.
- Make sure you update your website regularly to reflect any changes in treatments or changes of staff.
- Never compare the skills or qualifications of any dental professionals.
- Only list a dentist as a specialist if they are on the GDC specialist list.
- Never list the abbreviations of honorary degrees or societies after the names of dental professionals.
- Avoid ambiguous statements – always be specific.
- Don’t make outlandish statements or claims about what you can achieve.
- Make sure you use clear and concise language.
Make sure you fully read the GDC’s Guidance on advertising document and review your website to ensure it meets all of the guidelines.
The Dental Business Alliance (DBA) is a membership organisation helping dental professionals start, run, and grow a successful business by connecting and encouraging collaboration between companies and individuals that provide business and marketing support to dental professionals.
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