The DBA Blog

Articles about business and marketing written by our experienced and knowledgable members.

Latest Blog Posts

Branding

The Dental Guide to the Employer Brand

You can’t avoid employer branding, whether you shape it strategically or not. In order to keep talented dental professionals, it is crucial to invest time and energy into your employer brand strategy.

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How to increase patient lifetime value
Marketing

How to increase your patient lifetime value

Understanding what patient lifetime value is and why it’s an important metric to measure, can be the difference between an average and thriving dental practice. Learn how to calculate it and how you can increase it.

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