Social media is one of the most effective ways to grow a dental business. But it can also be one of the most time-consuming and resource-draining marketing strategies too, especially if you don’t really enjoy being on the platforms personally.
The good news is that there are many ways you can actually save time and become more productive in managing your time online. All it takes is some organisation, a few social media tools, and a dash of creativity.
Here are my top 5 tips which can help you smash your social media goals, without endless scrolling!
1. Batch Your Content
When you batch content and social media posts, it’s much easier to manage your time productively.
There are few different methods to batching content, you can set aside an hour or so per week to produce the graphics and write the captions. Once they’re uploaded into a scheduler, which will automatically publish your content, you can ‘set and forget’. We’re big fans of AgoraPulse, but there are plenty of free options available these days.
You will need to remember to check in at several points during the week (ideally once per day) to respond to any comments, messages, and tags. Engaging with people that engage with your content helps get your content seen by as many people as possible.
Another option for batching content, is to set aside time in the morning to schedule that day’s content, and then another chunk of time in the afternoon/evening to respond to comments.
Depending on your preferred working style, and time constraints, batching really can help you maximise your time without feeling like you’re constantly on social media!
2. Write Shorter Posts
While long-form content is marketing’s gold standard, there’s still something to be said for writing shorter posts. Crafting the right caption can be time intensive by itself, but often those posts which are short, sharp, and to the point often perform the best, don’t forget to include a compelling call-to-action (CTA) to tell your audience what you would like them to do next, e.g. “Book An Appointment” with a link to your online booking portal works well.
3. Recycle Your Content
The average lifespan of your content will vary from platform to platform. From as short as 15 minutes on Twitter to around 2 weeks (and sometimes longer) on LinkedIn; it is not unusual for savvy social media managers to recycle or repurpose content. Not all of your audience will have seen the content the first-time round. By changing the caption or using a different CTA, recycling content is a great way to save time.
4. User Generated Content
Patients love to share photos of their treatment, sometimes from inside the treatment room! If you encourage patients to tag the social media channels of the practice or individual in their posts, you have a source of real-life, genuine content which can be shared onto your platforms.
Warning: You must ensure that you have consent from the patient to use their photographs. Simply sharing and tagging their account is not enough. A short polite message is usually sufficient in most cases.
5. Consistency Counts
I’m often asked what’s the optimum number of posts per week to share on social media. And my answer is this “however many posts you can commit to every week!”
If you can only commit to 3 posts per week, then go with that. If you have time to do a daily post, great! Even better! From a patient’s perspective, if your social media accounts are regularly updated and active, that’s what counts the most.
Quality is important, but consistency is key!
The Dental Business Alliance (DBA) is a membership organisation helping dental professionals start, run, and grow a successful business by connecting and encouraging collaboration between companies and individuals that provide business and marketing support to dental professionals.
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